Promotional games and contests in Belgium: Look before you leap!
Many companies consider the organization of promotional contests and games as an excellent means for marketing purposes. Such promotional games and contests often allow participants to win prizes of...
View ArticleAmbush Marketing: Australia Advances Fair
By Dylan Kennett and Kirk Simmons On 15 May 2014, the Major Sporting Events (Indicia and Images) Protection Bill 2014 (the ‘Bill‘) passed both houses of Parliament in Australia. The Bill aims to...
View ArticleITALY: TripAdvisor € 500K fine- a risk for all social media?
TripAdvisor has been sanctioned by the Italian competition authority (AGCM) for the misleading advertising claims relating to the truthfulness of the reviews published by their users on the site that...
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